You’ve been to a Costco, right?
If you’ve ever been to a Costco and purchased two industrial-sized jugs of mayonnaise, or a hundred pack of tacquitos, or ten pounds of boneless chicken breast, you’ve experienced first-hand the advantage of buying in bulk. It is a truism that you will save money by buying bulk quantities of nearly anything.
Just as it’s true for condiments and delicious Mexican finger foods, it’s true for wine.
Nearly every wine retailer offers case discounts. For instance, if you were to purchase one bottle of wine, that bottle could cost $50. If, however, you were to buy a case of that same wine, most retailers would give you a 10-15% discount off the whole case. At a 10% discount a case of wine would be $540 (versus $600), or $45 per bottle. Unfortunately, most people don’t have $540 to drop on a case of wine, even if it is a discounted rate. Even if they did, most of those people wouldn’t be able to get through twelve bottles, or would not have the proper storage facilities.
Hence, the power of a wine collective.
Vinicultured: A Wine Blog 